If you can read the whole thing, please do. It's well worth your time.
A basic individual membership begins at $99 and entitles a researcher to publish one article a year in PeerJ. (The base price goes up a little if you wait to pay until you have an article accepted.) Membership doesn't guarantee publication; articles must make it through peer review, handled by a board of almost 800 academic editors who are established researchers in science and medicine.
THE INNOVATOR: Jason Hoyt, PeerJ
THE BIG IDEA: An open-access, peer-reviewed publishing platform offers a cheaper and faster alternative.
The advisory board includes five Nobel laureates, as Mr. Hoyt and PeerJ's co-founder and publisher, Peter Binfield, will happily tell you. As a start-up without the name recognition of, say, Nature, PeerJ counts on the reputations of its editors and reviewers to help persuade other scientists to give it a try. PeerJ authors and reviewers frustrated by the traditional closed-review approach can opt for open peer review, a feature that Mr. Binfield says has already proved popular.
1I can't tell whether it's behind a paywall, because I'm on campus and we have an institutional subscription to the Chronicle.