Next time you're chatting with somebody and find yourself making the case for legislation, remember these four things:
- Energy independence
- American jobs
- Cleaner, healthier air
- Corporate accountability
He's getting those themes from Frank Luntz. Yes, that Frank Luntz. The Republican message maestro. Luntz's full report, The Language of the Clean Energy Economy, is available at http://www.edf.org/language. If you're interested in building a consensus for environmental protection, it's essential reading.